Evolvegrowlight Catalogue Design

Project Overview: In 2023, I spearheaded the Evolvegrowlight Catalogue Design as the Lead Graphic Designer. The primary challenge was to bridge the gap between high-end agricultural technology and accessible consumer design. The goal was to create a layout that feels both industrial and natural, reflecting the brand’s mission of "intelligent growth."

Key Contributions:

• Visual Hierarchy: Developed a clean and structured layout to handle dense technical data, ensuring product specifications remain legible and engaging.
• Information Design: Created custom iconography and infographics to simplify complex light spectrum charts and energy efficiency ratings.
• Brand Consistency: Aligned the typography and color palette with the brand’s innovative identity, delivering a high-quality print and digital experience that builds trust with both hobbyists and commercial growers.